UNO carries countless meanings because it's all about how YOU interpret it. It's about being one-of-a-kind, embracing the unconventional, standing out. It's understanding that you are, your strongest supporter. When all's said and done, even if you're solo you've still got yourself. Your self belief is all you need.

UNO, short for "Unlike No Other", encourages you to stand apart from the crowd. Some might argue that "Unlike No Other" implies being the same as everyone else. But we see a brand as a canvas for boundless creativity that allows us to bend the rules. If the essence of UNO is clear to people, then we're on the right track. Embrace being UNO!